---
title: "Brand Identity"
date: 2023-05-11
author: "Cody Vance"
---

# Brand Identity

## Primary Logo & Identity Guidelines











Logo & usage











![1 wpsp clearspace](https://wpsiteplan.com/wp-content/uploads/wpsp_clearspace.webp "wpsp_clearspace")

The inner white area indicates Clear Space. This area must be kept free of other elements.







Grey padding indicates the Safe Zone; this is an area where other elements can be positioned safely without encroaching on the logo’s Clear Space, think personal bubble.













### Logo

The logo consists of the ‘WP SitePlan’ icon and the words ‘WP SitePlan. These elements should always appear together in this instance, and only be split if space or production methods limit their use.

### Safe area

The logo should always have an uncluttered clearance space around it in all communications. We call this the ‘safe area’.















Alternative Logo versions















Font use











![WP SitePlan logo](https://wpsiteplan.com/wp-content/uploads/wpspAlt1.webp "wpspAlt1")

![2 wpspAlt2](https://wpsiteplan.com/wp-content/uploads/wpspAlt2.webp "wpspAlt2")





#### Lexend Deca Bold  
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#%^&\*()-=+







Lexend Deca Regular  
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#%^&\*()-=+











Logo Specifications







![3 wpspLogomin](https://wpsiteplan.com/wp-content/uploads/wpspLogomin.webp "wpspLogomin")





**Minimum Logo Width**  
The minimum logo size with strapline that is readable for print is 20mm width and 120px width for screen.









![4 iconArea](https://wpsiteplan.com/wp-content/uploads/iconArea.webp "iconArea")





**Icon Area**  
There is a bucket icon which can be used for Twitter, Facebook, Flickr etc. and where relevant within a layout.





















Logo & usage

















**Dark Blue**   
C100 M87 Y42 K47  
Web: #002245  
R0 G34 B69













**Light Blue**  
C91 M56 Y7 K0  
Web: #006cac  
R0 G108 B172













**Orange**  
C0 M41 Y93 K0  
Web: #ffa62b  
R255 G166 B43













**Dark Grey**  
C100 M88 Y42 K44  
Web: #40516c  
R16 G37 B72













**Light Grey**   
C86 M47 Y0 K0  
Web: #0678BE  
R6 G120 B190











[Download Logos](/wp-content/uploads/WPSP-Logos.zip)





[Download Guidelines](/wp-content/uploads/WPSP_brand_identity_guideline_2023.pdf)