Primary Logo & Identity Guidelines

Logo & usage

The inner white area indicates Clear Space. This area must be kept free of other elements.

Grey padding indicates the Safe Zone; this is an area where other elements can be positioned safely without encroaching on the logo’s Clear Space, think personal bubble.


The logo consists of the ‘WP SitePlan’ icon and the words ‘WP SitePlan. These elements should always appear together in this instance, and only be split if space or production methods limit their use.

Safe area

The logo should always have an uncluttered clearance space around it in all communications. We call this the ‘safe area’.

Alternative Logo versions

Font use

Lexend Deca Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#%^&*()-=+

Lexend Deca Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#%^&*()-=+

Logo Specifications

Minimum Logo Width
The minimum logo size with strapline that is readable for print is 20mm width and 120px width for screen.

Icon Area
There is a bucket icon which can be used for Twitter, Facebook, Flickr etc. and where relevant within a layout.

Logo & usage

Dark Blue
C100 M87 Y42 K47
Web: #002245
R0 G34 B69

Light Blue
C91 M56 Y7 K0
Web: #006cac
R0 G108 B172

C0 M41 Y93 K0
Web: #ffa62b
R255 G166 B43

Dark Grey
C100 M88 Y42 K44
Web: #40516c
R16 G37 B72

Light Grey
C86 M47 Y0 K0
Web: #0678BE
R6 G120 B190