Everybody wants to see their website succeed; more web traffic translates to more consumers, higher brand recognition and better revenue. However, like most things in life, it’s easier said than done. Many people don’t realize the technical issues that repel users, and those who do recognize these problems may not know how to find a solution.
WordPress Page Speed Optimization
$50.00 / month
The Importance of Fast Loading for SEO
SEO, or search engine optimization, is essential for anyone who wants brand recognition and increased consumer traffic. The purpose of SEO is to increase your ranking on search engines, which makes your website visible to as many people as possible. Considering that over 90% of site traffic comes from Google searches, it’s essential that your site ranks well.
There are several digital marketing tactics to increase your website performance, such as incorporating keywords, producing high-quality content (or stylesheets) and creating an engaging website layout. However, no matter how beautiful or compelling your website is, no page will survive technical bugs.
Over 50% of mobile users will exit a web page that has a loading speed of over three seconds. While that may seem like a short timeframe, the advancement of technology has gotten people used to speed and convenience. Ultimately, slow site speed negatively impacts the user experience, which translates to a higher bounce rate and a lower search engine ranking. It also negatively impacts your reputation; if you can’t offer quality website functionality, how can people trust the quality of your products or services?
A long website load time also impacts your SEO. The longer the response time your website has, the lower your ranking factor. WordPress page speed optimization has become more important than ever.
Working the Algorithm
Currently, Google’s algorithm is mobile-based, meaning Google relies on mobile statistics for indexing and ranking. Thus, your website speed across smartphones and mobile devices impact your ranking. Page load time has been a factor in SEO since 2010, and it became an even bigger one in 2018 when the algorithm underwent a “speed update” that increased the importance of loading time.
As of May 2021, page speed will become an even more important part of Google’s algorithm via the Core Web Vitals update. This new update will be based on three main factors:
- The loading time of the hosting provider
- The amount of time spent on the webserver
- The visual stability of the website (such as quality of pixels and image files)
As the new update takes place, any website that hopes to succeed needs to adapt. Most web owners should be asking themselves, “How do I increase my page speed?”
How to Speed Up Your Website
No website owner wants a low conversion rate that doesn’t offer a return on their website. Fortunately, there are methods to help increase your site speed.
File and Image Compression
Content Delivery Networks
Many sites also rely on content delivery networks, or CDNs, to handle their load page needs. In essence, these networks share the task of delivering content by storing copies of your site at different data centers. These servers, which are scattered on a geographic basis, work together to increase web speed and reliability.
Monitor Bandwidth Usage
Bandwidth is the rate at which your website transfers data, which can be either outbound or inbound. Outbound bandwidth refers to the server sending something to a user, such as responding to a request. Inbound bandwidth, on the other hand, refers to data that’s coming in to the server, such as uploading a file. Using more data than your website can handle is a quick way to decrease quality and speed.
Many websites feature links that redirect users to another page, such as an internal page of your site or an external website altogether. Every time a user is redirected, they must wait for the HTTP request-response cycle to complete, which makes your page response time slower and frustrates the user.
Optimizing Your Site
Now that you know the different methods available to optimize web speed, how do you go about implementing them? While there are some methods you can employ on your own, such as installing Google Chrome plug-ins (like PageSpeed Insights) or conducting speed tests, it’s difficult to reach your necessary speed without professional assistance. Moreover, attempting to take on the task on your own can be time-consuming and distract from your day-to-day e-commerce and business tasks. Fortunately, there are page speed optimization services available.
WordPress Page Speed Optimization
WP SitePlan is a U.S.-based WordPress website maintenance and support service that offers a team of experts who will manage, protect and enhance the quality of your site. In addition to optimizing your page speed through proven methods such as image compression, minification and browser caching, our team will also provide:
- Daily data backups
- Real-time uptime monitoring
- Daily security scans
- Database optimization
- Core, plug-in and theme updates
- Monthly reporting
For websites that want a higher level of personalized service, we offer a Support plan (which includes desk and WooCommerce support) and a Support Pro plan (which comes with unlimited desk help, complete malware removal and daily performance and speed checks).
Once you’ve signed up for an account, our team will conduct a backup, analyze your metrics and update your site as needed. By applying our knowledge of SEO and website optimization, we can ensure your site aligns with any forthcoming updates to the Google algorithm — and if it doesn’t, we’ll execute the necessary changes.
Running a business is practically a full-time job, and so is managing a website. If you’re not sorting out technical bugs and ensuring your website loads properly, you risk losing out on valuable business. However, nobody should have to take on two full-time jobs; instead of burdening yourself with website optimization, let a professional page speed optimization service like WordPress SitePlan take care of it. Contact us now to learn more about how we can help.