Wondering why WordPress is considered the best content management system? From adaptability to ease of use and customization, its benefits are numerous. In this article, you’ll discover why WordPress is the biggest CMS in the world, so you can decide if it’s the right fit for your website. 

1. WordPress Is Free

WordPress is a free tool anyone can download and use. Instead of being owned and operated by a single entity, it’s been built as an open source community project, which means thousands of people have contributed to its development and ongoing improvement. As such, the software itself is free and will probably always be free.

Of course, certain plug-ins, themes and functions come with a price tag, but you have full control over what you spend and can get a pretty impressive website for zero cost. 

2. Ease of Use

If you can use Microsoft Word, there’s a good chance you’ll become an expert at creating content on WordPress. You don’t need to be fluent in HTML or Python as all formatting is done by clicking buttons and using drop-down menus.

What’s more, you can use page builders to create more complicated designs without knowing a single line of code. But if you’re a developer or coding hobbyist, you still have the option to adapt any aspect of your site’s code. 

3. Make Any Type of Site

While WordPress was originally built for blogging, it’s come a long way since 2003. One of the reasons WordPress is the best CMS is that you can use themes and plug-ins to turn a simple blogging site into any of the following:

  • Business website
  • E-commerce
  • Forums
  • Portfolios
  • Ratings sites
  • E-learning 
  • Membership sites
  • Chat rooms
  • Galleries
  • Nonprofit sites
  • Job boards
  • Q&A sites
  • Personal websites
  • Wikis
  • Coupon and auction sites

Keep in mind that blogging is a major driver for search engine optimization. The more blog posts with relevant keywords you have on your website, the better it’ll perform in Google searches. As WordPress has its roots in blogging, it’s got one of the best interfaces for clean-looking, fast-loading blogs.

4. Creative Control

Websites like Wix, Squarespace, Magento, Joomla and Shopify aren’t open source and limit the features you can use in free versions. To customize your website with these programs, you’ll usually have to upgrade to a premium version and pay a monthly fee. 

WordPress isn’t just free, it also gives you free rein over code, logos, menus, widgets, colors, fonts and themes. If there’s a change you want to make, there’s a good chance you’ll be able to make it yourself.

5. WP Supports Multiple Media Types

You might have heard that WordPress is only for text, but this is no longer the case. In fact, you can use the built-in media uploader to take care of video, audio and image files. Plus, you’re able to embed files from any oEmbed-enabled site, such as SoundCloud, Twitter, Instagram and YouTube.

Global brands such as BBC America, Sony Music, Microsoft News, The Walt Disney Company, The Rolling Stones, Beyoncé and The Harvard Gazette use WordPress. Take a look at their websites for a taste of how impressive and complex WP sites can be.

6. Themes and Plug-Ins for Customization

While WordPress is popular with programmers and web designers, it’s also used by people with no background in website development. Start off by choosing a premade theme that matches your company’s branding.

Whether you’re running a blogging site, business site or online store, there’s a WordPress theme to suit. Even better, you can use the control panel to customize many of the themes so the color, logo, background and sliders look exactly as you want them to. All this, and you don’t need to know how to code! 

7. Search Engine Optimization

SEO is another area where WordPress is practically untouchable. When it comes to marketing your business online, search engine optimization is crucial. The more you can adapt your website for SEO, the easier it is for Google and other search engines’ algorithms to rank your site as high up on the results pages as possible.  

WP automatically generates meta titles and meta descriptions for each post and page. Plus, you have the option of incorporating WordPress plug-ins to get additional SEO tools for things like schema markup and checking broken links. Yoast SEO is a hugely popular plug-in that helps you manage SEO and provides vital insights into how effectively you’re using keywords on your site.   

8. Scale Up

So you’ve made your website a success, but there are certain functions and features customers keep asking you for? You can use plug-ins to quickly and easily add something like a membership section, quiz or even an online store. For instance, membership plug-ins transform your website into a community hub, and quiz plug-ins instantly bring a new dimension to your site. Some are free and some come at a small cost, depending on which WordPress plug-in you prefer.

9. Website Security

One of WordPress’s major focal points is cybersecurity, which is vitally important for anyone running a business. One of the main reasons people use WordPress is because, provided you maintain your website correctly, it’s super-secure. Intruders have tricks for hacking into all sorts of websites, but you can fully protect your site provided you know how. 

Get Help From WordPress Management Professionals

Once your website is up and running, you’ll need to perform daily, weekly and monthly maintenance to ensure it runs as smoothly as possible. Let the experts at WP SitePlan take care of managing your website so you can get on with running your business.